“Bounce it, sleep on it, listen again tomorrow.”
Marketing agencies
A marketing agency uses Aden to work on a release without owning it. You get the artwork and promotional assets, the release plan you are marketing against, the campaign tools to actually send, and the analytics to report. On each client artist, from one organisation.
Cover art, banners, video and promotional assets on the release, resolved from stored originals in the sizes you need.
Email, SMS and listen-and-rate promo campaigns to the client's contact lists, scheduled against the release plan.
Custom links and artist pages with per-link tracking, so a campaign's destinations are measurable.
Streaming, radio airplay and social growth analytics on the same tracks the campaign ran on.
The release plan and its announcement, pre-save and drop moments are the ones the artist and label are working to.
A marketing-agency grant opens metadata, assets, analytics, downloads, documents and comments. Deliberately not financials or rights.
Link each artist team as Marketing Agency. The link closes when the relationship ends.
Metadata, assets, analytics, downloads, documents and comments by default. Financials, rights and collaborators are excluded unless the artist widens the grant.
Yes. Email, SMS and promo campaigns run against the artist's contact lists from within the organisation.